My daughter was a pageant girl. She loved doing pageants and it was something fun we did together - my part was the wallet. Before she went onstage I would tell her, "Make sure you sparkle, baby." It was a little inside joke for the two of us.

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Fast forward to 2012 when she got engaged and applied for Say Yes To The Dress Atlanta and was selected. She told them I was a "pageant mom" and boy, did they run with that theme. I bet they made me say, "sparkle baby" on camera at least 20 times that day.

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Fast forward a little further to 2020, when I took over this mission to bless brides with a gown for their special event who might not, otherwise, have one. There was no other name that so aptly fit what we do.

 

It's 2024 and we have grown from 350 sq ft to 1500 sq ft and are overflowing that space. We have several thousand gowns for virtually any semiformal/formal event and have assisted over 1400 clients. Haley and Tyler have been married 11 years and have two amazing children.

 

We believe that every person should have the dress of their dreams and an opportunity to SPARKLE on their special day!